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Free shipping on all orders over R750 | 100% Discreet and secure shipping
Free shipping on all orders over R750 | 100% Discreet and secure shipping

BlueLine - The Brand

A new range of high-quality sexy underwear for men from lingerie industry leader, Electric Lingerie. Our product range covers everything from thongs, to jockstraps, to trunks, all in either Super Soft Mesh or Slinky Microfiber.

Keep an eye out for the launch of our online shop. The site will also provide comprehensive views & information for online retailers, along with hi-res images and descriptions of all our items.