Lovehoney – The Sexual Happiness People
Founded in 2002 in Bath, UK, by Richard Longhurst and Neal Slateford, Lovehoney has grown from a small online retailer into the world’s leading sexual wellness company. Today, the brand empowers millions globally—offering a massive range of toys, lingerie, kits, and accessories designed to make sex-positive self-care accessible and enjoyable.
A Trusted Name in Pleasure & Innovation
With over 400 exclusive products and multiple award-winning ranges, Lovehoney is committed to groundbreaking design and quality. Iconic innovations include the Sqweel Oral Sex Simulator—winner of their "Design a Sex Toy" competition—and early eco‑friendly initiatives like their Rabbit Amnesty recycling scheme.
Inclusive, Educational, & Discreet
Best-known for their gender-neutral, body-positive approach, Lovehoney uses friendly tone, discreet packaging, and inclusivity at its core. Their award-winning marketing like the “Not a Sex Toy” campaign (2024) challenges taboos using humor and mainstream imagery.
Leading the Market
In 2021, Lovehoney merged with WOW Tech (owners of Womanizer and We‑Vibe), creating a powerhouse in sexual wellbeing—with global annual revenue exceeding $400 million.
The company now supports regional HQ and distribution centers in the UK, US, Australia, and Europe, reaching over 2.2 million customers worldwide.
Customer‑First Ethos
Known for exceptional customer service and inclusive design, Lovehoney earned the Queen’s Award for International Trade in both 2016 and 2021. Their continuous innovation, seamless UX, and reliability make them a trusted partner for sexual wellbeing.
Why Choose Lovehoney?
- Vast, high-quality toy and lingerie selection
- Innovative and sustainable brand initiatives
- Inclusive, body-positive messaging—without fluffy marketing
- Discreet, engaging campaigns that normalize pleasure
- A powerhouse backed by global reach and award-winning service
Lovehoney isn’t just a retailer—it’s a movement toward destigmatizing sexual pleasure, expanding sexual education, and normalizing intimate wellbeing.
At Dear Desire, we proudly feature Lovehoney’s collection—bringing you the best in inclusive design, performance, and erotic empowerment.
