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Lelo - The Brand

The brand that would become LELO started in 2003, in the front room of a Stockholm townhouse, where three designers coalesced at exactly the right place at exactly the right time, with exactly the right idea. It was an idea that would eventually reshape and transcend the confines of an entire industry, and it began with a simple question:

What if our most intimate items were made as beautiful as the ones we displayed with the most pride?

Thus came to life the original LILY™, the very first LELO pleasure device. Word-of-mouth on this new kind of sex toy quickly took the original designers, the original product, and the brand around the world. The sudden increased demand for elegant and efficient concepts started a revolution in sex toy design, feeding the collective desire for more beautiful intimate objects. That desire has not changed, but LELO's reach has. With offices from Shanghai to San Jose, and most cities in between, LELO’s story is inseparably entwined with the changing sexual landscape.

We’re a brand unlike any other: LELO has long established itself as THE luxury pleasure brand, leading the market in design, innovation, technology, and reputation. Our heritage is built on quality, securing its place as the foremost sex toy brand in the world. But LELO is not just a sex toy brand; it’s a self-care movement aimed at those who know that satisfaction transcends gender, sexual orientation, race, and age. We’re offering the experience of ecstasy without shame, the pleasure of discovering all the wonders of one’s body, thus facilitating our customers with confidence that leads to a fulfilled intimate life. 

After releasing LELO’s first products into the world, we’ve lifted the pleasure industry out of the murk, made it beautiful, and introduced it to a whole new global audience. More than that, LELO designs have been guiding and influencing the sex toy industry for over a decade due to our signature blend of pleasure, design, and performance like no other. We’ve continually been rewarded and recognized for that work - a lot.