Lovehoney Happy Rabbit Mini Ears | Rabbit Vibrator

Lovehoney – The Sexual Happiness People

Founded in 2002 in Bath, UK, by Richard Longhurst and Neal Slateford, Lovehoney has grown from a small online retailer into the world’s leading sexual wellness company. Today, the brand empowers millions globally—offering a massive range of toys, lingerie, kits, and accessories designed to make sex-positive self-care accessible and enjoyable.

A Trusted Name in Pleasure & Innovation

With over 400 exclusive products and multiple award-winning ranges, Lovehoney is committed to groundbreaking design and quality. Iconic innovations include the Sqweel Oral Sex Simulator—winner of their "Design a Sex Toy" competition—and early eco‑friendly initiatives like their Rabbit Amnesty recycling scheme.

Inclusive, Educational, & Discreet

Best-known for their gender-neutral, body-positive approach, Lovehoney uses friendly tone, discreet packaging, and inclusivity at its core. Their award-winning marketing like the “Not a Sex Toy” campaign (2024) challenges taboos using humor and mainstream imagery.

Leading the Market

In 2021, Lovehoney merged with WOW Tech (owners of Womanizer and We‑Vibe), creating a powerhouse in sexual wellbeing—with global annual revenue exceeding $400 million.

The company now supports regional HQ and distribution centers in the UK, US, Australia, and Europe, reaching over 2.2 million customers worldwide.

Customer‑First Ethos

Known for exceptional customer service and inclusive design, Lovehoney earned the Queen’s Award for International Trade in both 2016 and 2021. Their continuous innovation, seamless UX, and reliability make them a trusted partner for sexual wellbeing.

Why Choose Lovehoney?

• Vast, high-quality toy and lingerie selection
• Innovative and sustainable brand initiatives
• Inclusive, body-positive messaging—without fluffy marketing
• Discreet, engaging campaigns that normalize pleasure
• A powerhouse backed by global reach and award-winning service

Lovehoney isn’t just a retailer—it’s a movement toward destigmatizing sexual pleasure, expanding sexual education, and normalizing intimate wellbeing.

At Dear Desire, we proudly feature Lovehoney’s collection—bringing you the best in inclusive design, performance, and erotic empowerment.

Shop our range

How to Properly Clean Your Sex Toys – A Guide to Safe, Hygienic Pleasure

Taking care and cleaning your sex toys is just as important as choosing the right one. Proper cleaning not only extends the life of your toy but also protects your body from harmful bacteria and infections. Whether you're using a vibrator, dildo, anal plug, or stroker, maintaining good hygiene is essential for safe and enjoyable pleasure.

1. Know Your Material

Different materials require different cleaning methods. Most high-quality sex toys are made from body-safe, non-porous materials like medical-grade silicone, glass, stainless steel, or ABS plastic. These are the easiest to clean and sanitize. Porous materials like jelly rubber, cyberskin, or TPE are more difficult to clean thoroughly and may harbor bacteria, so extra care is needed—or better yet, opt for higher-quality alternatives.

2. Cleaning Basics

After every use, clean your sex toy with warm water and mild, unscented soap or a specialized sex toy cleaner. Be sure to rinse thoroughly to remove any residue. For toys that are waterproof, you can wash them under running water. For non-waterproof or battery-powered toys, be cautious to keep electrical parts dry—use a damp cloth for the exterior.

3. Deep Cleaning Options

For non-porous, non-electronic toys, a deeper clean can be done by boiling them for 3–5 minutes (silicone, stainless steel, or borosilicate glass only) or using a 10% bleach solution (rinse well afterward). Never boil or soak toys with motors or electronics.

4. Drying and Storing after cleaning your sex toys

After cleaning your sex toys, pat your toy dry with a clean, lint-free cloth and let it air-dry completely. Store it in a breathable storage bag or a designated container to keep it clean and dust-free. Avoid letting toys made of different materials touch, as some can react with each other over time.

5. Use Lube Wisely

Always match your lube to your toy material. Use water-based lube for all toys, especially silicone ones, to avoid damaging the surface. Silicone lubes can degrade silicone toys over time.

Treat your toys with care, and they’ll take care of your pleasure. Keeping them clean is a simple step toward safer, more satisfying play—every time.

When buying your sex toy it is always a good idea to buy some cleaning products to help the cleaning process, Have a look at the toy cleaners we have in stock 

Lubricants – The Unsung Hero of Pleasure

Lubricants, or lubes, are one of the most essential and versatile products in any intimate routine. Whether you’re enjoying solo play, partnered sex, or experimenting with toys, a good lube enhances comfort, intensifies sensation, and reduces friction for a smoother, more enjoyable experience.

There are several types of lubricants, each designed to suit different needs and preferences:

1. Water-Based 

Water-based lubes are the most common and versatile. They’re compatible with all sex toys and condoms, easy to clean, and feel light and natural. Perfect for everyday use, they're ideal for both vaginal and anal play. However, they may dry out faster than other types and may require reapplication during longer sessions.

2. Silicone-Based 

Silicone lubes are long-lasting, silky-smooth, and waterproof—making them perfect for shower or bath play. They don’t absorb into the skin as quickly, so they stay slick for much longer. Silicone lubricants are great for anal sex or extended sessions but are not recommended with silicone toys, as they can degrade the material over time.

3. Oil-Based 

Oil-based lubes offer a rich, creamy texture that many find luxurious for external use or sensual massage. However, they are not compatible with latex condoms and can be harder to clean up. They're best used for manual play or external stimulation.

Why Use Lube?

Using lubricant reduces the risk of irritation, enhances sensation, and allows you to explore more freely—whether it's trying a new toy, experimenting with positions, or indulging in anal play. Lube is especially important for people experiencing dryness due to stress, menopause, or medication. It’s not just about function—it’s about maximizing pleasure.

Choosing the Right Lube

Always choose a body-safe, paraben-free, and glycerin-free formula if you’re sensitive. Many lubes are now made with organic or vegan ingredients, and some even include added benefits like warming or cooling sensations, or ingredients that support vaginal health.

Explore our curated range of lubricants at Dear Desire—from water-based to silicone to hybrid blends. No matter your body, mood, or activity, the right lube makes everything feel better.

Online Shopping

Online shopping is convenient and enjoyable. Don’t worry if you are new to the online shopping experience. Everyone has to start somewhere! Find the products you want, click “buy now” and then checkout using the “checkout” button in your shopping cart once you are ready. Proceed with payment, sit back and relax. We take care of the rest.

We can assure you that every package is treated with the same high level of confidentiality and discretion. Every package is well-wrapped and there is no indication on the outside of where it comes from or what the contents are.

Shopping online, we offer free shipping on all orders over R750! All parcels will be delivered fast and discreetly to anywhere in South Africa by The Courier Guy. If your order is below R750 a delivery fee of R110 will be charged.

Dear Desire is an online adult store promoting sexual wellbeing and pleasure while providing discreet premium packaging. Our aim is to fulfil all your intimate desires all while taking the stigma out of self gratification. We stock a wide range of quality adult sex toys.

Ps. We have a physical store too! Shop in store at our premium adult sex store in Bellville